Ad Spend Break-Even Calculator
Ads cost Robux, and sales are taxed. Enter your spend and item price to see how many sales you need to break even.
Enter
Result
Are your ads paying for themselves?
Sponsored ads cost Robux, and your sales are taxed. Spend 1,000 Robux on ads and you must bring in roughly 1,429 Robux in sales just to get back to zero. Enter your spend and item price to see how many sales that is.
What to do with the result
Compare the sales you need with the sales your ad actually brought. If you are far below, change the item, the audience or the price before you spend more.
The 1,429 rule
To earn back 1,000 Robux of ad spend you need roughly 1,429 Robux in gross sales, because 30% is removed from each sale. Measure your campaign against that number, not against the spend itself.
Questions
Is break-even the goal?
It is the floor. Profit starts after break-even. Track repeat buyers, since ads can bring players who return.
Related tools
Rates last checked November 2026. Estimates only; confirm current terms on Roblox.